The Challenge
VitaPure had science-backed products but struggled with:
- Low brand recognition in a crowded market
- Difficulty reaching beyond their existing audience
- Limited budget for traditional advertising
Our Strategy
We focused on credibility-building placements:
Science-Based
Contributions to health research and nutrition sites
Lifestyle
Placements in fitness and wellness publications
Product Features
Inclusion in "best of" roundups and gift guides
The Results
500K+
Total reach from placements
Forbes
Featured in Forbes "Wellness Products to Watch"
7x
Return on investment
3.2K
New email subscribers from content
Client Testimonial
"The Forbes feature alone justified the entire campaign budget. But what really surprised us was the sustained traffic and sales from the other placements. We've completely shifted our marketing approach based on these results."
— Amanda T., Founder